UNLOCK MORE LISTINGS.
Good content is key to owning the market.
Yes, your team already makes amazing house tour videos.
Yes, your social posts are consistent.
But the halo content? That’s where the enquiries really start to multiply.
Having previously worked closely with both agents and vendors at Trade Me Property, Sauce Content’s Director Claire Starkey brings a deep understanding of what each side is searching for; and the content that will deliver those results.
Attention.
Engagement.
Action.
SERVICES.
DIGITAL LANDSCAPE ANALYSIS AND POSITIONING
Where you are, and where you’re going; all neatly packaged up.
Get a full overview of your team’s current positioning in the market; and content recommendations based on your business goals.
From here we can brainstorm content concepts and calendar creation so the team has a clear roadmap to success.
SOLVING FOR AN AI WORLD
Vendors’ search patterns are changing. Are you keeping up?
AI share of voice is of growing importance, and, having successfully grown brand footprints, I’ll share the latest updates and strategies to grow yours.
Free up your team’s valuable time with AI assistants that create and deliver copy and social that connects.
SPECIAL SAUCE WORKSHOP
A truly productive use of non-verifiable training hours.
Personalised workshops that align with your business goals to supercharge your success.
Your team will leave with a meaningful understanding of the content that will move the needle for them, and tangible ways to level up their work immediately.
THOUGHT LEADERSHIP
Brand and personal ownership of the digital narrative where it matters.
Do you own your local conversation? Are potential new team members drawn to your business?
Leverage the best channels and your natural areas of authority to help you connect in a whole new way.
PREPARING FOR THE NEXT GENERATION
The buyer of the next five years is an entirely different beast to today’s vendors.
Get ahead of the shift and secure this key pipeline.
Our training utilises years of deep research and key New Zealand insights to fill in the gaps and set you up to meet your next generation of clients where they’ll be.
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Content drives engagement.
The right strategy saw the Trade Me Property content audience double in six months.
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Content drives high value actions.
Users who saw the right piece of editorial content were 1.8x more likely to install the Trade Me Property app.
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Content drives attention.
Lifecycle campaigns saw a 15% lift in weekly conversions when positioned alongside editorial content.